A Review of Excessive Development Studies on the New Product Development Process

Giacomo Marzi

Chapter Chapter 4 in Uncertainty-driven Innovation, 2022, pp 61-71 from Springer

Abstract: Abstract The inclination to design novel products and services excessively is a serious threat to the new product development process. Excessive development manifests itself in a variety of ways, with different outcomes. Nonetheless, while the problem of excessive development is well known in the new product development practices, there is a fragmented scientific debate around this concept. This chapter explores the evolution of the studies about excessive development over the time, tracing the debate around such a multifaceted phenomenon.

Keywords: New product development; Uncertainty; Fuzzy; Excessive development (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-99534-8_4

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DOI: 10.1007/978-3-030-99534-8_4

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