Estimation of the Gift Probability in Fund Raising Management

Luca Barzanti () and Martina Nardon ()
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Luca Barzanti: University of Bologna, Department of Mathematics
Martina Nardon: Ca’ Foscari University of Venice, Department of Economics

A chapter in Mathematical and Statistical Methods for Actuarial Sciences and Finance, 2022, pp 70-75 from Springer

Abstract: Abstract In fund raising management, modeling the gift probability is a key point. The availability of an accurate estimate of the gift probability is relevant in order to evaluate the results of a fund raising campaign. In this contribution, we discuss a statistical methodology for modeling and estimating such quantity. To this aim, a parametric approach is suggested. In particular, we model the number of gifts as a Poisson random variable with intensity parameter which depends on individual characteristics of the Donors. The expected number of donations, and the probability of gift, can then be estimated by performing a Poisson regression.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-99638-3_12

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DOI: 10.1007/978-3-030-99638-3_12

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