Consumer Neuroscience, Neuromarketing, and Foucault

Joshua Penrod ()
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Joshua Penrod: University of Baltimore

Chapter Chapter 1 in Ethics and Biopower in Neuromarketing, 2023, pp 1-26 from Springer

Abstract: Abstract This chapter introduces the reader to consumer neuroscience and neuromarketing, along with some of the controversies and misapprehensions about the possibilities of the technologies involved. It includes examples of how neuroscientists themselves can seek attention and notoriety of their work when wading into contested areas of opinion-forming, politics, and purchasing behavior. It also includes examples of “overclaiming” engaged by some in the CNNM field. The chapter introduces some of the relevant work of Michel Foucault and some of the other areas of thought which are attendant to that. The chapter lays out the direction for the rest of the book.

Keywords: Neuromarketing; Buy button; Overclaiming; Ethics; Foucault; Neuroscience (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-18549-6_1

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DOI: 10.1007/978-3-031-18549-6_1

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