An Actor-Network Theory (ANT) Map of the CNNM Field

Joshua Penrod ()
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Joshua Penrod: University of Baltimore

Chapter Chapter 2 in Ethics and Biopower in Neuromarketing, 2023, pp 27-54 from Springer

Abstract: Abstract This chapter analyzes the field of CNNM via content analysis of presentations given at a sequence of conferences in the field, by some of the most noted experts in the area. The chapter deploys actor-network theory (ANT) as a methodological approach to describe the ways in which human actors and technological actors engage and form a network of knowledge. The technologies discussed and their deployment by various experts forms the basis for much of the ethical analysis elsewhere in the work. The results also indicate that the forms of technology which are often the most widely cited as possessing ethical concern are not always the technologies which are favored by the experts in the field.

Keywords: Actor-network theory; fMRI; Eye-tracking; Galvanic skin response; EEG; Marketing; Ethics; Probity of CNNM (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-18549-6_2

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DOI: 10.1007/978-3-031-18549-6_2

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