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Enver Yücesan
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Enver Yücesan: INSEAD

Chapter 2 in Competitive Supply Chains, 2023, pp 11-24 from Springer

Abstract: Abstract The backbone of global trade, supply chains are platforms that coordinate the flows of materials, information, and cash. The basic building blocks of these platforms include processes, a sequence of value-adding activities, organizational structures, incentive schemes enabling coordination, and enabling technologies for communication and transportation. To make innovative business models economically viable, supply chains must not only create value but also capture it. Value is simply the difference between a customer’s willingness to pay for a product or service and its landed cost. Value creation is enabled through the design of an agile network, which includes players with complementary capabilities. Value capture is then enabled through effective coordination of these players. The latter must be done in a setting with no clearly defined command-and-control structure.

Keywords: Value creation; Value capture; Willingness to pay (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-19975-2_2

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