Decisions, Information, and Data

Walter R. Paczkowski
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Walter R. Paczkowski: Data Analytics Corp.

Chapter Chapter 1 in Predictive and Simulation Analytics, 2023, pp 3-25 from Springer

Abstract: Abstract Know your audience is a well-known advice often quoted in public speaking, effective presentation, or creative writing courses. You are then taught to target their interests and concerns which are sometimes called pain points. Your employer or client, perhaps a CEO, is your audience. What are her pain points? What keeps her up at night? How does she address and manage them? Basically, how does she manage her business?

Date: 2023
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DOI: 10.1007/978-3-031-31887-0_1

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