Identifying the Global Demand for Cross-Border Higher Education of Malaysian Public Universities

Fadli Fizari Abu Hassan Asari, Suriyani Muhamad, Mahyudin Ahmad, Jumadil Saputra () and Azlina Zid
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Fadli Fizari Abu Hassan Asari: Faculty of Business and Management, Universiti Teknologi MARA Perlis Branch
Suriyani Muhamad: Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu
Jumadil Saputra: Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu
Azlina Zid: Faculty of Sports Science and Recreation, Universiti Teknologi MARA Selangor Branch

A chapter in Corporate Management Ecosystem in Emerging Economies, 2023, pp 213-232 from Springer

Abstract: Abstract Global demand for cross-border higher education during the post-COVID-19 pandemic is currently escalating. This is further evidenced by the expected massive growth in both the number of tertiary students and the higher education market. Also, half of the cross-border demand is generated by tertiary students from the Asian continent. Thus, Malaysia needs to take bold steps in offering more public seats for the Asian ‘glocal’ students. Though this is not a new thing, Malaysia has almost lost its Midas touch that was gained throughout its golden years. For that, this chapter is written to analyse international enrolments in that period. A detailed analysis has been divided into sub-continents and countries, levels of study, and types of gender. Relevant measures are also listed to put Malaysia back on track for becoming one of the major recipient countries for international students by 2025.

Keywords: Cross-border higher education; Post-COVID-19 pandemic; Major recipient countries; Malaysia (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-41578-4_12

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