Conjoint Analysis and Experimental Data

Cynthia Fraser
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Cynthia Fraser: University of Virginia, McIntire School of Commerce

Chapter Chapter 9 in Business Statistics for Competitive Advantage with Excel and JMP, 2024, pp 201-222 from Springer

Abstract: Abstract This chapter introduces ANOVA, (Analysis of Variance) to analyze data from conjoint analysis experiments. Conjoint analysis is used in experiments to quantify customer preferences for better design of new products and services.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-42555-4_9

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DOI: 10.1007/978-3-031-42555-4_9

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