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The Ability to Tell a Transformative Story of Sustainable Development

Georg Müller-Christ
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Georg Müller-Christ: University of Bremen

Chapter 14 in Sustainable Management, 2023, pp 359-386 from Springer

Abstract: Abstract With this chapter, I offer a frame of reference that can be used to get behind the narratives of society, politics, academia, and the media about the transformation to a more sustainable world. By doing so, it also becomes obvious what is just not being told. It is the narratives, deep-seated basic assumptions about sustainability and how transformation could work. We always narrate these basic assumptions or beliefs without disclosing them. My guess is that we cannot manage transformation to a more sustainable economy until we become aware of what beliefs our narratives are based on. This is reflected on the unchanging parts of the narratives.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-45791-3_14

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DOI: 10.1007/978-3-031-45791-3_14

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