Content Analysis Technique

Jose Osvaldo De Sordi ()
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Jose Osvaldo De Sordi: Federal University of São Paulo

Chapter Chapter 7 in Qualitative Research Methods In Business, 2024, pp 89-106 from Springer

Abstract: Abstract In this chapter we will address the conceptsConcept, activities and other entities necessary for understanding the application of the content analysis techniqueAnalysis technique. Starting from different ways of obtaining text corpus to be analyzed, we will explore the different types of readings exercised at different times or stages of the content analysis techniqueAnalysis technique. We will give special emphasis to the central part of the analytical actions, describing the phase of coding, detailing it in its three basic types of coding: open, axial and selective. We will finish by exploring how the visual map can assist in the ontological challengeChallenge of presenting the new, the new theory, indicating the application of this in support of the structuring and writing of the theory.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50323-8_7

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DOI: 10.1007/978-3-031-50323-8_7

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