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Ethics, Ethos, and the Rhetoric Triangle

Rik Coeckelbergs ()
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Rik Coeckelbergs: The Banking Scene

Chapter Chapter 4 in A New Ethos in Banking, 2024, pp 43-64 from Springer

Abstract: Abstract This chapter delves into the interconnected concepts of ethos, pathos, and logos in the context of banking. It defines ethos as the moral character of an organisation, shaped by its behaviour and values. The chapter explains how these elements must be balanced to redefine the banking narrative and regain trust.

Keywords: Ethics; Ethos; Pathos; Logos; Morality; Narrative (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-78234-3_4

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DOI: 10.1007/978-3-031-78234-3_4

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