Procurement of Industrial Machinery in the Metaverse

Natalia Broza-Abut (), Tobias Jornitz () and Axel T. Schulte
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Natalia Broza-Abut: Fraunhofer IML
Tobias Jornitz: Fraunhofer IML
Axel T. Schulte: Fraunhofer IML

A chapter in Tokenizing the Future, 2025, pp 585-598 from Springer

Abstract: Abstract In a constantly changing digital landscape, companies are continuously challenged to rethink and realign their business models. The evolution of the internet has taken us from static websites to social media to a new promising era in the form of the Metaverse. In this immersive, connected environment, physical and digital realities merge, creating entirely new opportunities and challenges for business strategies.

Date: 2025
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DOI: 10.1007/978-3-031-91405-8_39

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