Dynamics Between Nonviolent Resisters and Corporations

Dalilah A. Shemia-Goeke ()
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Dalilah A. Shemia-Goeke: Independent Researcher

Chapter Chapter 4 in People Power Strategies to Curtail Corporate Power, 2025, pp 81-101 from Springer

Abstract: Abstract This chapter explores the dynamics between Civil Society Organizations (CSOs) and corporations in the context of anti-corporate campaigns, focusing on the struggle for public supportpublicsupport, corporate vulnerabilities, and the strategic use of disruptiondisruption. Section 4.1 introduces the importance of public supportpublicsupport, explaining how CSOs seek to shift public opinionpublicopinion to weaken corporate powercorporatepower. Concepts like the “spectrumspectrum of support” demonstrate how movementsmovement can mobilise various segments of the public, while the idea of “backfirebackfire” or “political jiu-jitsupoliticaljiu-jitsu” highlights how corporate counter-attacks may inadvertently strengthen movementsmovement. Section 4.2 identifies key vulnerabilities in corporations, such as brandbrand reputationreputation and visibilityvisibility, and discusses the strategic role of disruption to pressurepressure corporations into conceding to movement demandsdemand. Scholars emphasise that long-term campaigns, mediamedia visibility, and public mobilisation increase the likelihood of successsuccess. Finally, Section 4.3 reviews the history and impactimpact of Nonviolent Action in socio-economic strugglesstruggle, examining its roots in labour movementslabourmovements and its evolution to confront the broader harms of corporate capitalismcapitalism. By combining Nonviolent Action with anti-corporate activismanti-corporateactivism, CSOs canactivism achieve a nuanced approach to resisting corporate powercorporatepower effectively.

Keywords: Nonviolent Action (NVA); Public support in activism; Corporate reputation sensitivity; Political Jiu-Jitsu; Spectrum of support; Strategic disruption; Anti-corporate activism“anti-corporateactivism”; Labour and socio-economic movements; Backfire effect; Climate justice movement (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-99094-6_4

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