Contemporary Issues in Strategic Marketing

Emmanuel Mogaji ()
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Emmanuel Mogaji: Keele University

Chapter Chapter 13 in Strategic Marketing Management, 2025, pp 379-419 from Springer

Abstract: Abstract This chapter explores the most pressing contemporary issues that are reshaping the landscape of strategic marketing. It introduces a strategic quadrant framework that categorizes these challenges across four dimensions: technological disruption, ethical and cultural responsibility, economic and regulatory pressures, and organizational alignment. Drawing on real-world examples and emerging trends, the chapter examines how globalization, sustainability, digital transformation, diversity, and shifting consumer expectations influence marketing decision-making. More than a diagnostic overview, the chapter also offers practical strategies for marketing leaders to address these challenges through ethical leadership, cross-functional collaboration, and forward-thinking innovation. Whether navigating data privacy, responding to economic instability, or embedding brand purpose, this chapter empowers professionals to lead responsibly and build marketing strategies that are both agile and accountable.

Keywords: Ethical marketing; Digital disruption; Sustainability; Regulatory compliance; Strategic agility (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-99367-1_13

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DOI: 10.1007/978-3-031-99367-1_13

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