Service Design, Service-Dominant Logic, and Product Service Systems in the Realm of Sustainable Servitization

Martin Ebel (), Leon Adler (), Petra Müller-Csernetzky () and Shaun West ()
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Martin Ebel: Ruhr University Bochum, Center for the Engineering of Smart Product Service Systems
Leon Adler: Carl ZEISS Meditec AG
Petra Müller-Csernetzky: Lucerne School of Engineering and Architecture, Institute for Innovation and Technology Management, Lucerne University of Applied Sciences
Shaun West: Lucerne School of Engineering and Architecture, Institute for Innovation and Technology Management, Lucerne University of Applied Sciences

A chapter in Sustainable Product-Service Systems, 2026, pp 315-334 from Springer

Abstract: Abstract This chapter explores the intersection of Product-Service Systems (PSS), Service Design (SD), and Service-Dominant logic (S-D logic) in driving sustainable servitization. It provides a literature-based foundation for understanding how these frameworks collectively enable systemic transformation towards sustainability. While S-D logic emphasizes value co-creation and relational exchange, service design focuses on human-centred innovation and experience-driven interactions. PSS, in contrast, facilitates sustainability through product-service integration and circular business models. The chapter applies Galbraith’s Star Model™ to illustrate how these perspectives reshape organizational structures, processes, and strategies to embed sustainability. It further examines tensions between product- and service-dominant thinking, highlighting how companies can overcome barriers by adopting a holistic service-oriented mindset. Using an industry case study, we demonstrate the practical implications of integrating these frameworks to transition from product-centricity to sustainable business models. Ultimately, this chapter provides insights for businesses seeking to enhance competitive advantage while aligning with principles of environmental stewardship, social equity, and economic resilience.

Keywords: Servitization; Sustainability; Service Design (SD); Service-Dominant Logic (S-D logic); Product-Service Systems (PSS); Circular Economy; Business Transformation (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-07765-3_18

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