Online Talk: Does It Matter at All?

Ying Zhang ()
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Ying Zhang: Fairfield University

Chapter 8 in Financial Social Media, 2026, pp 151-171 from Springer

Abstract: Abstract In the preceding chapters, we explored how online discussions affect security trading, including impacts on returns, volatility, trading volume, and liquidity. Scholars have also examined whether online chatter has a meaningful influence on a company’s value and reputation. If online discussions were merely noise, we would expect a decline in the number of financial social media (FSM, hereafter) platforms and participants over time.

Date: 2026
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DOI: 10.1007/978-3-032-09332-5_8

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