Ensure Resources and Competence

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 12 in Omnichannel Retail, 2026, pp 139-144 from Springer

Abstract: Abstract This chapter highlights the importance of resources—especially human competence—in sustaining competitive advantage. It identifies the skills needed for omnichannel success, discusses employer branding, and stresses the importance of training and well-being.

Date: 2026
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DOI: 10.1007/978-3-032-09745-3_12

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