Measure and Manage with Data

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 13 in Omnichannel Retail, 2026, pp 145-153 from Springer

Abstract: Abstract This chapter presents how omnichannel performance can be managed through measurable objectives and metrics. It explains how data-driven culture, integrated systems, and AI can support decision-making, while underlining the continued role of human judgment.

Date: 2026
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DOI: 10.1007/978-3-032-09745-3_13

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