Introduction

Anton Miglo () and Victor Miglo
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Anton Miglo: Wilfrid Laurier University
Victor Miglo: CEM Benchmarking

Chapter 1 in The Theories and Developments of Crowdfunding, 2026, pp 3-31 from Springer

Abstract: Abstract In our experience, conversations about crowdfunding (especially regarding rewardreward-based crowdfunding)crowdfundingreward-based crowdfunding often begin with a comparison to advanced sales. However, even though there are some elements of advanced sales in crowdfunding, the primary function of crowdfunding is to provide help with funding for start-up entrepreneurs. In many entrepreneurial surveys, funding is recognized as the most important problem for start-up entrepreneurs.

Date: 2026
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DOI: 10.1007/978-3-032-10724-4_1

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