Forecasting and Bass Model

Xiaojing Dong ()
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Xiaojing Dong: Santa Clara University, Leavey School of Business

Chapter Chapter 8 in Marketing Analytics and Data Science, 2026, pp 141-165 from Springer

Abstract: Abstract Sales forecasting is a critical challenge for nearly all businesses across many industries. The definition of “sales” can vary depending on the company and its priorities. For example, it might refer to product sales, service revenue, or even the number of new subscribers. Accurately forecasting future sales is essential but remains a complex task. Despite its challenges, effective sales forecasting is crucial for companies to plan strategically, guiding decisions on investments, resource allocation, business partnerships, and other key areas of focus.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-11130-2_8

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DOI: 10.1007/978-3-032-11130-2_8

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