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Make or Buy Grapes: The Strategic Choice of Champagne House Owner

Romaric Servajean-Hilst ()
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Romaric Servajean-Hilst: Kedge Business School (France)—i3-CRG Ecole polytechnique, CNRS Institut Polytechnique de Paris (France)

A chapter in Pedagogical Case Studies in Purchasing and Supply Management, 2026, pp 155-170 from Springer

Abstract: Abstract As a recent small Champagne house owner, you know that there is room for growth. For that, you must decide whether to buy grapes from suppliers or expand your vineyards. This strategic choice involves weighing the capital-intensive option of acquiring more land for grape cultivation against flexibility and reduced financial risk of purchasing grapes annually. Moving beyond short-term cost considerations, your decision will emphasize long-term implications for brand positioning, quality control, and resilience to market and climatic uncertainties.

Keywords: Make or buy; Strategic procurement; Champagne (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-12235-3_9

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DOI: 10.1007/978-3-032-12235-3_9

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