Toxic Content in Sports

Daniel Kilvington ()
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Daniel Kilvington: Leeds Beckett University

Chapter 2 in Combating Online Abuse in Sports, 2026, pp 17-35 from Springer

Abstract: Abstract Sport has the capacity to bring people together from across the globe. Mega-events such as the Olympic Games or Football World Cups are cases in point. And yet, sport can also divide people based on their nationality or simply because of the team they support. Sport is a place where emotions often run high, and passion can sometimes spill over into abuse and hate. The advent of social media has provided fans a new outlet to perform their fandom while it has offered athletes the opportunity to communicate with supporters and build their brands. This chapter focuses on online toxic content within the context of sport. It begins by outlining what online toxic content is and then considers how the nature of communication online may exacerbate communicative actions and behaviours in relation to toxicity. Following this, the chapter then explores the impact online toxic content has on targets and concludes by offering a series of recommendations around how to combat online toxic content. These centre around technological solutions, legal developments and organisational shifts.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-17822-0_2

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DOI: 10.1007/978-3-032-17822-0_2

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