The Trade Book Publishing Industry Confronts Major Challenges and Opportunities Since 2011: Employee Issues, Self-Publishing, Reading and Readers, Women and Reading, The Romance Book Genre, Sales, Marketing, and Publicity

Albert N. Greco ()
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Albert N. Greco: Fordham University

Chapter 8 in A Business History of the Trade Book Publishing Industry in the U.S, 2026, pp 247-282 from Springer

Abstract: Abstract Since 2000, and especially since 2011, this resilient book business was forced to cope with a series of a series of challenges and unbelievable opportunities. This chapter analyzes how the trade book publishing industry address the following substantive issues: how to attract, acquire, and retain pivotal employees in every publishing department; the impact of self-publishing; how to utilize the economic and demographic data to understand the current and, possibly, the future needs of book reading and book readers; firms with employees in a union; and the phenomenal growth in popularity of the eclectic romance genre. Responding to these challenges and opportunities was of great interest as well as concern to the trade book industry and, in all likelihood, issues they would have to confront in the foreseeable future.

Keywords: Book employees; Value chain; Book employee salaries; Book employee unions; U.S. labor laws; Self-publishing; Reading; Readers; Pew Research; Baby Boomers; Generation X; Millennials; Generation Z; Gen Alpha; Bestselling fiction; Bestselling non-fiction; Book sales; Book marketing; Book publicity (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-20782-1_8

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DOI: 10.1007/978-3-032-20782-1_8

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