Business Transformation

Roberto Biloslavo (), Beniamino Mirisola (), Carlo Bagnoli () and David Edgar ()
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Roberto Biloslavo: Euro-Mediterranean University (EMUNI) and Science and Research Centre Koper, Institute for Behavioural Economics
Beniamino Mirisola: Strategy Innovation S.r.l., Dorsoduro
Carlo Bagnoli: University Ca’ Foscari of Venice, Department of Management
David Edgar: Glasgow Caledonian University, Glasgow School for Business and Society

Chapter Chapter 1 in Business Transformation, 2026, pp 1-16 from Springer

Abstract: Abstract BCG consultants Fæste and Hemerling (2016), in the foreword of their publication that synthesizes the BCG’s experience on business transformation, stated that “As the sources of disruption multiply and the pace of change accelerates, transformation has become an imperative for organizations.” This has never been truer than today, when business transformation is one of the most topical concepts, along with digital technology, sustainability, innovation, and business models. A strong correlation exists between digital technology investment and the expectation of efficient and effective transformation. Digital technologies and solutions (including artificial intelligence, cloud computing, the Internet of Things, big data, virtual reality, and blockchain), the sharing economy, and the subscription economy all influence the nature and delivery of products and services, marketing and distribution channels, business and decision-making processes, supply chains, and partnerships throughout the entire business model and strategy (Matt et al., 2015; Kathan et al., 2016; Hinings et al., 2018). Therefore, in this context, we view business transformation as a genuine cultural, organizational, and economic metamorphosis that acts upon the conventional and established logic of business to impose new paradigms and thus create transformation (Binder & Haanaes, 2024). However, this concept is not viewed in isolation, as the research and development of increasingly sustainable business models and processes support it (Waddock, 2020). As Abdelkafi and Täuscher (2016) pointed out, true business transformation must involve the entire business model in a way that preserves natural ecosystems and contributes positively to human prosperity. This is the perspective we adopt in parallel to the process of individuation proposed by Jung. Before addressing concepts related to Jung’s alchemy as a process of transformation of the human soul, which can be seen as more abstract and therefore more complex and difficult to understand, the basic concept of business transformation in relation to change will be explored.

Date: 2026
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DOI: 10.1007/978-3-032-26391-9_1

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