Consumers’ Preferred Criteria for Hotel Online Booking

Astrid Dickinger () and Josef Mazanec ()
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Astrid Dickinger: MODUL University Vienna
Josef Mazanec: Vienna University of Economics and Business Administration

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 244-254 from Springer

Abstract: Abstract Online bookings of hotels have increased drastically in recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results show that recommendations of friends and online reviews are the most important factors that influence online hotel booking. Partitioning the importance values of the decision criteria reveals group-specific differences indicating the presence of market segments.

Keywords: hotel attributes; adaptive conjoint analysis; partitioning; vector quantization (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_22

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DOI: 10.1007/978-3-211-77280-5_22

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