Evolving Internet Use by Malaysian Hotels

Noor Hazarina Hashim (), Sharifah Fatimah Syed Ahmad () and Jamie Murphy ()
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Noor Hazarina Hashim: University of Western Australia
Sharifah Fatimah Syed Ahmad: University of Western Australia
Jamie Murphy: University of Western Australia

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 303-312 from Springer

Abstract: Abstract This study used the diffusion of innovations (DOI) and Miles and Snow’s business strategy to investigate evolving Internet use by Malaysian hotels. Unlike previous studies, this paper included email and a new temporal measure, website age. The study proposed that Malaysian hotels’ Internet use evolved in six-stages from no adoption to advanced website. Against expectations, one stage emerged suggesting no evolving Internet use, reflecting a bandwagon effect. This counterintuitive finding adds to the growing study of evolving Internet use. In line with DOI and Miles and Snow, large, high rated, affiliated, and Prospectors hotels led in evolving Internet use.

Keywords: technology adoption; hotels; websites; Malaysia; bandwagon effects (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_27

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DOI: 10.1007/978-3-211-77280-5_27

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