New Distribution Channels and Business Strategies for Location-based Travel Agencies

Anita Zehrer () and Peter Möschl ()
Additional contact information
Anita Zehrer: Management Center Innsbruck (MCI)
Peter Möschl: RT-Reisen GmbH

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 359-370 from Springer

Abstract: Abstract The international travel market is characterized by uncertainties. Due to rapid changes in terms of new technologies, changing consumption patterns of customers and global economic changes, the travel sector has to redefine its business strategies in order to remain competitive. Location-based travel agencies are in the state of a metamorphosis (Poon 1993). Modern information and communication technologies enable the majority of travellers to gather information on their own. On search of the ‘best deal’ for flights and hotels, customers often avoid the classic way of booking at the location-based travel agency and prefer to book via the internet (Gretzel et al. 2006). In the future, solely resistant customers will use location-based distribution. The internet and changing customer behaviour are the new drivers leading to new distribution channels and business strategies for travel agencies. The paper reports a qualitative study among travel agency managers and presents potential future strategies for travel agencies.

Keywords: location-based travel agencies; distribution channels; business strategies (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_32

Ordering information: This item can be ordered from
http://www.springer.com/9783211772805

DOI: 10.1007/978-3-211-77280-5_32

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().