The Effects of Presence Induced by Smartphone Applications on Tourism: Application to Cultural Heritage Attractions

Keumsil Lee (), Hyung Ryong Lee and Sunny Ham ()
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Keumsil Lee: Sejong University
Hyung Ryong Lee: Sejong University
Sunny Ham: Gachon University

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 59-72 from Springer

Abstract: Abstract Increased use of mobile devices in the tourism industry enhances tourist satisfaction by improving their overall experience in particular settings. Presence, in this case, is the state of one’s subjective recognition when experiencing in virtual realms beyond realistic physical and tangible spaces. The purpose of the study is to investigate the relationships between the presence brought upon the use of smartphone applications, the touristic experience, and tourism satisfaction, when smartphone applications are applied to cultural heritage attractions. A survey was employed for the data collection at cultural heritage attractions in Korea from tourists who had used smartphone applications during their travels. The study found a significant relationship between presence of smartphone applications and touristic experience, which also significantly affected overall tourist satisfaction. The study contributes to the body of knowledge on the impact and effects of “presence” when smartphone applications are utilized in tourism.

Keywords: Smartphone application; Presence; Augmented reality; Mobile technology (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_5

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DOI: 10.1007/978-3-319-03973-2_5

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