Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco

Larbi Safaa () and François Bédard ()
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Larbi Safaa: Université du Québec à Montréal
François Bédard: Université du Québec à Montréal

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 827-839 from Springer

Abstract: Abstract Applying the resource-based view (RBV), this article examines two organisational capabilities in the hotel distribution sector: strategic alignment and dynamic capabilities. Exploratory interviews conducted with business managers (BMs) and technology managers (TMs) from the hotel sector allowed to operationalise three constructs used in this research: the maturity of strategic online alignment, the maturity of dynamic online capabilities, and organisational performance. A subsequent questionnaire survey administered among BMs and TMs from 101 hotels in Morocco then allowed to validate the three hypotheses of this research: H1 Strategic alignment maturity has a direct and positive effect on the maturity of dynamic online capabilities; H2 The maturity of dynamic online capabilities is significantly linked to organisational performance; H3 The maturity of strategic online alignment is significantly linked to organisational performance.

Keywords: Strategic alignment maturity; Maturity of dynamic capabilities; Organisational performance; Internet; Hotel; Morocco (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_60

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DOI: 10.1007/978-3-319-03973-2_60

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