Social Listening

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 4 in Trends and Challenges in Digital Business Innovation, 2014, pp 67-87 from Springer

Abstract: Abstract This Chapter aims to discuss the key issues raised by social networks and 2.0 technologies for companies competing in a digitalized market. In particular, the Chapter provides an overview of the main characteristics that marketing intelligence activities assume when they become more and more a means to carry out social listening initiatives. Considering them as a core marketing driver for digital business value, the Chapter discusses the main approaches and tools for sentiment analysis and opinion mining, as well as a model for market monitoring. In addition the Chapter introduces the reader to social sensing as a specific configuration of social listening, emerging from the convergence of sensors and social network technologies.

Keywords: Social Medium; Opinion Mining; Sentiment Analysis; Collective Intelligence; Market Signal (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-04307-4_4

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DOI: 10.1007/978-3-319-04307-4_4

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