Managing Change for Big Data Driven Innovation

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 7 in Big Data and Analytics, 2015, pp 125-153 from Springer

Abstract: Abstract Big data is now becoming a key organizational asset, which represents a strategic basis for business competition. This development is making organizations to consider new innovative techniques on maximizing the potentials of big data as well as the challenges it creates. Yet, the success of many organizations demands new skills as well as new perspectives on how the epoch of big data could advance the speed of business processes. With the growth of big data, new analytics tools have evolved together with new progressive business models. In this chapter, we explore the innovative capabilities of the growing big data phenomenon by discussing issues concerning its methodologies, its impact on organizations business models, novel tools for analytics including challenges encountered by many business organizations. Our findings are substantiated by describing the real-life cases of AdobeAdobe and Hewlett PackardHewlett Packard organizations.

Keywords: Business Process; Business Model; Customer Relationship Management; Business Organization; Innovative Capability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-10665-6_7

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DOI: 10.1007/978-3-319-10665-6_7

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