Introduction: The Design Imperative

Steven Chen
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Steven Chen: California State University

Chapter 1 in The Design Imperative, 2019, pp 1-12 from Springer

Abstract: Abstract Design is significant from both managerial and consumer standpoints. The chapter begins with an exploration of the importance of design in the marketplace. Then, the chapter provides a brief history of the design discipline and proposes a definition of “good design.”

Keywords: Coors Light; Design thinkingDesign Thinking; Mundane Products; Craft Beer; Senior Design (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-78568-4_1

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DOI: 10.1007/978-3-319-78568-4_1

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