Design Teams Versus the Lone Designer

Steven Chen
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Steven Chen: California State University

Chapter 6 in The Design Imperative, 2019, pp 87-100 from Springer

Abstract: Abstract Research has shown that multidisciplinary teams are more effective than lone effort in design tasks in terms of innovation. Yet, not all firms have the resources to constitute a multidisciplinary team: many small business enterprises rely on lone effort. This chapter addresses how a firm employing a lone designer could achieve innovation in its own right, and how—under certain conditions—lone effort can even trump teams. Artist recruitment in the comic book industry is used to illustrate the “team versus lone effort” dialectic.

Keywords: Lone Designer; Lone Effort; Lone Talent; Dark Knight Returns; Small Small And Medium Enterprises (SMEs) (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-78568-4_6

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DOI: 10.1007/978-3-319-78568-4_6

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