Nonmarket Strategy in the USA

John A. Parnell
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John A. Parnell: University of North Carolina at Pembroke

Chapter Chapter 4 in Nonmarket Strategy in Business Organizations, 2019, pp 37-54 from Springer

Abstract: Abstract With deep roots in free enterprise and its status as the world’s leading economy, the USA represents an intriguing starting point for a cross-national assessment on nonmarket strategy. To facilitate comparisons, NMS in the USA is presented in the greatest detail of the ten nations addressed in this book. Indeed, many of the firms discussed in this book have substantial operations in multiple countries, so the selection of an appropriate chapter for discussion can be arbitrary. To be clear, NMS may be viewed differently across borders, but it is not a US-centric phenomenon. The presentation of findings beginning with the USA should not be interpreted as such.

Keywords: Nonmarket Strategy; Corporate Average Fuel Economy (CAFE); Direct Political Intervention; President Trump; Consumer Financial Protection Bureau (CFPB) (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-93242-2_4

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DOI: 10.1007/978-3-319-93242-2_4

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