Partnering as Strategy

Benoit Leleux and Jan van der Kaaij
Additional contact information
Benoit Leleux: International Institute for Management Development
Jan van der Kaaij: Finch & Beak

Chapter 9 in Winning Sustainability Strategies, 2019, pp 173-192 from Springer

Abstract: Abstract Part II of the book addressed the directional elements of the vectoring model, starting with the statement of purpose then proceeding to discuss materialities, environmental, social and governance (ESG) ratings and professional investors’ attitudes toward sustainability efforts. Part III proceeds to uncover and harness the power of various accelerators of the sustainability efforts. In other words, once you have determined a potent direction for your sustainability program, how do you provide the maximum impetus for the program, particularly in a business environment that might not welcome it with open arms? What are the secret drivers for effective execution? In this part of the book, we investigate concepts such as partnering (often one of the most underrated drivers of impact), the concept of the circular economy, innovation and finally team-building. In Chap. 9 , we illustrate the importance of human capital development for generating productive relationships with various stakeholders and discuss examples of creative sustainability partnerships. We present and discuss an original checklist to help you structure potential strategic partnerships, based on the concept of MASS development, where MASS stands for more alternative sustainable solutions. To illustrate the concepts in action, we conduct an in-depth analysis of the programs initiated by Novozymes, a Danish biotechnology company that turned partnering for sustainability into a core component of its corporate strategy.

Keywords: Sustainable Alternative Solutions; Novozymes; Circular Economy; Original Checklist; Professional Investors (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-97445-3_9

Ordering information: This item can be ordered from
http://www.springer.com/9783319974453

DOI: 10.1007/978-3-319-97445-3_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().