Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

Vithala R. Rao and Henrik Sattler
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Vithala R. Rao: Cornell University
Henrik Sattler: University of Hamburg

Chapter 2 in Conjoint Measurement, 2007, pp 31-46 from Springer

Abstract: Abstract One of the most frequent purpose of conjoint analysis is the measurement of price effects (Wittink and Cattin 1989; Wittink, Vriens, and Burhenne 1994). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).

Keywords: Product Category; Price Elasticity; Consumer Research; Price Effect; Conjoint Analysis (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1007/978-3-540-71404-0_2

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