On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results

Frank Huber, Andreas Herrmann and Anders Gustafsson
Additional contact information
Frank Huber: University of Mainz
Andreas Herrmann: University of St. Gallen
Anders Gustafsson: Karlstad University

Chapter 6 in Conjoint Measurement, 2007, pp 93-112 from Springer

Abstract: Abstract It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).

Keywords: Consumer Research; Reservation Price; Conjoint Analysis; Warranty Period; User Friendliness (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-71404-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783540714040

DOI: 10.1007/978-3-540-71404-0_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().