The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis

Terry Elrod and Keith Chrzan
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Terry Elrod: University of Alberta
Keith Chrzan: ZS Associates

Chapter 8 in Conjoint Measurement, 2007, pp 133-144 from Springer

Abstract: Abstract It is clear that conjoint analysis has had a substantial impact upon research practice (Wittink and Cattin 1989; Wittink, Vriens and Burhenne 1994). Conjoint analysis has evolved, and along with that evolution has been a gradual shift in the types of responses collected, from rankings to ratings to choices.

Keywords: Conjoint Analysis; Binary Choice; Full Profile; Multiattribute Utility; Partial Profile (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1007/978-3-540-71404-0_8

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