Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation

Steffen P. Hermann
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Steffen P. Hermann: TNS Infratest GmbH

Chapter 5 in From Customer Retention to a Holistic Stakeholder Management System, 2008, pp 51-61 from Springer

Abstract: Abstract With high-profile corporate scandals dominating news headlines, stakeholders are becoming increasingly cynical towards corporations and holding them accountable for their behavior and actions, expecting them to behave ethically and to support social and environmental causes. This expectation applies particularly to large multinational companies which can be linked in peoples’ minds to environmental issues such as pollution, congestion and the depletion of natural resources as well as to social issues like ethical behaviour, human rights and labour conditions.

Keywords: Stakeholder Group; Corporate Reputation; Stakeholder Management; Corporate Identity; Corporate Communication (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-77430-3_5

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