The Demand for Counterfeit Trade: Consumer Complicity

Peggy Chaudhry ()
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Peggy Chaudhry: 2039 Bartley Hall

Chapter 5 in The Economics of Counterfeit Trade, 2009, pp 63-74 from Springer

Abstract: Abstract In this chapter, we propose a conceptual framework to better understand the various components that affect a consumer’s willingness to purchase counterfeit goods. We assert that consumer complicity to purchase counterfeit goods is a function of both intrinsic (demographics, attitude towards counterfeits, cultural value and ethical perspective) and extrinsic (social marketing communications, shopping experience and product attributes) determinants.

Keywords: Intellectual Property; Software Piracy; Shopping Environment; Piracy Rate; Counterfeit Product (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77835-6_5

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DOI: 10.1007/978-3-540-77835-6_5

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