A case study illustrating the application of the procedure

Rudolf Grünig () and Richard Kühn ()
Additional contact information
Rudolf Grünig: Université de Fribourg LS für Unternehmensführung
Richard Kühn: Universitét Bern Fak. Rechts-/Wirtschaftswissenschaften Inst. Marketing/Unternehmungsführung

Chapter 9 in Successful Decision-making, 2009, pp 149-170 from Springer

Abstract: SV is a manufacturer of specialist vehicles for use in forestry and for the upkeep of road embankments, sporting fields and golf courses. The company is based in the east of Switzerland. Most of the vehicles are sold in Germany, Austria and Switzerland by the company’s own representatives in the field. For the last two years, the products have also been distributed by representatives in France, Belgium and Italy. Until now success has been modest. Four years ago SV acquired a supplier in difficulty, a Zurich-based producer of chassis for utility vehicles. The Zurich company continues to supply other Swiss utility vehicle makers alongside SV.

Keywords: Parent Company; Equity Capital; Contribution Margin; Product Portfolio; Swiss Franc (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-00854-2_10

Ordering information: This item can be ordered from
http://www.springer.com/9783642008542

DOI: 10.1007/978-3-642-00854-2_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().