Discovering and analyzing the decision problem

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: Université de Fribourg LS für Unternehmensführung
Richard Kühn: Universitét Bern Fak. Rechts-/Wirtschaftswissenschaften Inst. Marketing/Unternehmungsführung

Chapter 6 in Successful Decision-making, 2009, pp 73-90 from Springer

Abstract: The starting point for a conscious decision-making process is a problem. It is assumed that a situation exists where the overriding goals are not being reached (threat problem), or where performance could be improved (opportunity problem). Thus the term “decision problem” is viewed neutrally, including both threat and opportunity problems. A decision problem is a situation which sets a decision process in motion. A decision problem can only be discovered if the actor pursues objectives. This condition is not only given in privately-owned companies focused on profit. NPOs, public companies and the public administration also almost always pursue goals. The system of underlying goals is a condition for and not a step in the heuristic problem-solving procedure. Therefore, the process does not start with the determination of the goal system, but with the discovery of the decision problem.

Keywords: Decision Problem; Decision Situation; Problem Discovery; Situation Feature; Market Volume (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-00854-2_7

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DOI: 10.1007/978-3-642-00854-2_7

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