PMTK Introduction

Gabriel Steinhardt ()
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Gabriel Steinhardt: Blackblot Product Management Expertise™

Chapter Chapter 9 in The Product Manager's Toolkit, 2010, pp 89-94 from Springer

Abstract: Abstract This chapter introduces and describes the “Blackblot Product Manager’s Toolkit™” (PMTK) contents, structure, background, scope, and use convention. PMTK is a comprehensive set of tools and accompanying methodology that illustrates notable best practices and processes which help create successful market-driven products. It is a systematic, non-mathematical, managerial approach to the planning and marketing of new products and life-cycle management of existing products. PMTK covers the major concerns in each phase of the product planning and product marketing processes.

Keywords: Product Planning; Price Model; Product Management; Market Requirement; Team Model (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-04508-0_9

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DOI: 10.1007/978-3-642-04508-0_9

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