The Chemical Industry Drives Innovation also in Times of Crisis: BASF as an Example

Andreas Kreimeyer
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Andreas Kreimeyer: BASF S.E.

A chapter in Innovation and International Corporate Growth, 2010, pp 67-80 from Springer

Abstract: Abstract Scientific, technological and institutional innovations drive organic growth and thus are core elements of the strategy pursued by most companies. The chemical industry, as a supplier of innovative materials, drives innovation for many sectors of industry. The goal of a research oriented chemical company is to generate product and process innovations, something which often takes several years. Key elements of innovative activity are therefore continuity and long-term commitment – especially in times of crisis.

Keywords: Chemical Industry; Vinyl Ether; Grow World Population; Innovative Material; World Economic Crisis (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-10823-5_5

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DOI: 10.1007/978-3-642-10823-5_5

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