Predicting Consumers’ Behavior

Diana Derval ()
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Diana Derval: DervalResearch

Chapter Chapter 3 in The Right Sensory Mix, 2010, pp 49-75 from Springer

Abstract: Abstract In Chap. 3, we study the predictive power of hormones with the Hormonal Quotient™ (HQ). The biological mechanisms between sensory stimuli and consumers’ behavior are clarified with the success stories of Häagen Dazs. You will explore the world of smell, and the multisensory perception inspired by examples of daily life and the Sofitel Amsterdam The Grand case.

Keywords: Cleaning Product; Digit Ratio; Woman Entrepreneur; German Woman; Prenatal Testosterone (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-12093-0_3

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DOI: 10.1007/978-3-642-12093-0_3

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