The Right Sensory Mix

Diana Derval ()
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Diana Derval: DervalResearch

Chapter Chapter 4 in The Right Sensory Mix, 2010, pp 77-101 from Springer

Abstract: Abstract At the end of this chapter, you will know how to deliver the right sensory mix for each target customer. We dig into the intriguing world of touch and texture with La Favorite, and participate in the launch of new personal care services. You will design the perfect consumer experience, following the example of Blacksocks.com. And a framework will be given to effectively evaluate consumers’ sensory profile and propose the winning sensory mix.

Keywords: Light Touch; Sensory Profile; Hair Removal; Poker Player; Terminal Hair (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-12093-0_4

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DOI: 10.1007/978-3-642-12093-0_4

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