Increasing the Innovation Hit Rate

Diana Derval ()
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Diana Derval: DervalResearch

Chapter Chapter 5 in The Right Sensory Mix, 2010, pp 103-138 from Springer

Abstract: Abstract This chapter shows how business benefits from decisions based on scientific observations and gives guidelines on how to successfully implement this research method within the company and increase the innovation hit rate. Practical recommendations and business advice are shared by champion companies like Björn Borg. You will be fascinated by the secrets of sight revealed by Carl Zeiss Vision (Fig. 5.1).

Keywords: Real Estate; Customer Relationship Management; Favorite Color; Night Vision; Scotopic Vision (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-12093-0_5

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DOI: 10.1007/978-3-642-12093-0_5

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