Revision or production of the mission statement

Rudolf Grünig () and Richard Kühn ()
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 9 in Process-based Strategic Planning, 2011, pp 111-117 from Springer

Abstract: Abstract Sometimes referred to as the “vision” or “charter”, the mission statement takes precedence over all other corporate documents.

Keywords: Mission Statement; Corporate Strategy; Corporate Identity; Strategic Analysis; Corporate Document (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16715-7_9

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DOI: 10.1007/978-3-642-16715-7_9

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