Ecosia.org: The Business Case of a Green Search Engine

Nils-Holger Schmidt (), Thierry Jean Ruch (), Jasmin Decker () and Lutz M. Kolbe ()
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Nils-Holger Schmidt: Georg August University
Thierry Jean Ruch: Georg August University
Jasmin Decker: Georg August University
Lutz M. Kolbe: Georg August University

A chapter in Green Business Process Management, 2012, pp 217-232 from Springer

Abstract: Abstract The environmental impact of search engines is facing increasing public attention within the discussion about Green IS and Green IT. The search engine Ecosia.org takes advantage of this situation by pursuing an IT-enabled green business model. Enterprises following this concept have the objective to make a positive environmental contribution. Ecosia contributes to the environment by donating most of its revenues to the World Wildlife Fund (WWF). Regarding this, the question arises if green business models possess a potential for success in the search engine market. To describe the business case of Ecosia we apply case study research and survey search engine users. The findings provide implications on the relevance and impact of IT-enabled green business models in the scope of information systems (IS) research. This paper is an initial starting point for further research on IT-enabled green business models in IS.

Keywords: Search Engine; Business Model; Information System; Business Case; Case Study Research (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-27488-6_13

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DOI: 10.1007/978-3-642-27488-6_13

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