Market Orientation, Operational Synergistic Capability and Performance: 3PLs User Perspective

Xiao-yu Wang ()
Additional contact information
Xiao-yu Wang: South China University of Technology

Chapter Chapter 34 in Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), 2013, pp 335-344 from Springer

Abstract: Abstract This study concentrates on the relationships among market orientation, operational synergistic capability and performance from 3PL perspective. A sample of 201 companies in Guangdong province with experiences in 3PL services are identified for this study. The data analysis shows 5 of 7 hypotheses are supported. The results show that market orientation affects performance indirectly, operational synergistic capability is the key mediator that market orientation affects performance, which indicates the whole process of operational synergistic capability affects performance. Based on these findings, it is suggested that firms have to consider outsourcing non-core logistics functions to 3PLs for better logistics service performance and market performance. So, a conclusion is reached that the collaboration with 3PLs is one potential strategic action for firms in advancing the operations.

Keywords: Market orientation; Operational synergistic capability; Performance; 3PL (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-33012-4_34

Ordering information: This item can be ordered from
http://www.springer.com/9783642330124

DOI: 10.1007/978-3-642-33012-4_34

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().